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Say #thanksphilip
Let’s start a #ThanksPhilip tweet chain!
Tweet:
Thanks @philthomas for planning to #enlargeyourlion in 2016.
@friend1, @friend2 say #ThanksPhilip
http://www.enlargeyourlion.org 
#CannesLions
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Say #ThanksPhilip, tag @philthomas and nominate friends and agencies who would be thankful too by tagging them in your tweet. Share, hashtag all you can and if all goes well, see you in Cannes in 2016.
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Enlarge Your Lion Proposes
and Enlargement Plan

When presented the Enlarge Your Lion cause, Philip Thomas listened carefully to the problems small agencies in emerging markets face when it comes to submitting their work to Cannes Lions and asked us if we would like to have a separate category or, indeed, a separate competition like Health Lions. We hope you don’t mind, but we said no to the Emerging Lion and said we would rather win a normal lion. After all it’s not our work, it’s the fees that we can’t keep up with.

Enlarge Your Lion suggested there could be a separate preliminary judging round for the work from small agencies from emerging markets. Agencies could submit their work there free of charge and if the jury thinks the work is good enough for the Cannes competition, it automatically goes to the category it belongs in. If not, sorry mister.

Philip Thomas did say that Cannes Lions are already big enough, but he agreed that it’s only big in terms of entries, not the amount of good work. Gone are the days when an agency would win twenty awards with twenty different ads. Now one campaign is submitted into twenty categories and wins multiple awards in the same category because of the sub-category system.

Of course there would be limitations and special criteria to be met to be eligible to submit your work to this preliminary round. I.e. an independent agency from a country that has never won a gold lion or Grand Prix.

And of course if you submitted it there, you cannot submit it as a normal entry anymore. The details have to be worked out yet, but there’s hope.

The Lion to be enlarged in
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Let’s say thanks Philip Thomas!
Philip Thomas, the CEO of Cannes Lions, gave all the small independent agencies that can’t afford the entry fees, a reason to celebrate. He preliminary said “yes” to the idea of having a preliminary judging round for small agencies from emerging markets free of charge in 2016. In other words: your ads can go to Cannes for free! Learn more about the plan.
Learn more

Say #thanksphilip
We should all say #Thanksphilip.
There are two reasons for that.
1
Firstly, it’s really nice of Philip to even consider an idea like this.
2
Secondly, a CEO of Cannes Lions should be extremely busy throughout the year and something like the Enlarge Your Lion and the preliminary judging round could easily slip out of his mind.

Latest tweets:

#CannesLions
2015-06-29 16:17:54

How Big is Your Lion? #CannesLions #CannesLions2015 #EnlargeYourLion #ThanksPhilip #Advertising http://t.co/wQXRISbcZO via SlideShare
Não sei
2015-06-29 16:16:21

How Big is Your Lion? #CannesLions #CannesLions2015 #EnlargeYourLion #ThanksPhilip #Advertising http://t.co/nVvpEZ7uuH via @SlideShare
er sr
2015-06-29 15:52:46

How Big is Your Lion? #CannesLions #CannesLions2015 #EnlargeYourLion #ThanksPhilip #Advertising http://t.co/aLsMmwtp2T via @SlideShare
How did we get this far?
read from the beginning
April 2015
CEO of Cannes Lions Says a Preliminary “Yes” to Enlarge Your Lion
As the festival was approaching we kindly reminded Philip Thomas of our pleasant and fruitful meeting in Pärnu, Estonia and of our idea to introduce a preliminary judging round at the Cannes Lions for all the small agencies from emerging markets that cannot afford the extensive submission fees, to which Phil courteously replied:
“Thanks for your email, it’s nice to hear from you. I hope all is well.
Regarding the below, it is too late for this year but is certainly something we will consider for 2016.”

Let’s just hope it is not British English for “no”. Then again, he said “certainly”, not “might”. Let’s be optimistic. That is what has gotten us this far.
August 2014
Enlarge Your Lion Proposes an Enlargement Plan
When presented the Enlarge Your Lion cause, Philip Thomas listened carefully to the problems small agencies in emerging markets face when it comes to submitting their work to Cannes Lions and asked us if we would like to have a separate category or, indeed, a separate competition like Health Lions. We hope you don’t mind, but we said no to the Emerging Lion and said we would rather win a normal lion. After all it’s not our work, it’s the fees that we can’t keep up with. Continue reading Enlarge Your Lion suggested there could be a separate preliminary judging round for the work from small agencies from emerging markets. Agencies could submit their work there free of charge and if the jury thinks the work is good enough for the Cannes competition, it automatically goes to the category it belongs in. If not, sorry mister.
Philip Thomas did say that Cannes Lions are already big enough, but he agreed that it’s only big in terms of entries, not the amount of good work. Gone are the days when an agency would win twenty awards with twenty different ads. Now one campaign is submitted into twenty categories and wins multiple awards in the same category because of the sub-category system.
Of course there would be limitations and special criteria to be met to be eligible to submit your work to this preliminary round. I.e. an independent agency from a country that has never won a gold lion or Grand Prix.
And of course if you submitted it there, you cannot submit it as a normal entry anymore.
The details have to be worked out yet, but there’s hope. Show less
August 2014
Enlarge Your Lion Meets Philip Thomas in Pärnu
Enlarge Your Lion managed to meet the CEO of Cannes Lions, Philip Thomas in person at Baltic Best festival in Pärnu, Estonia. We discussed our cause and suggested a plan to introduce a preliminary judging round for small agencies from emerging markets and Philip Thomas did not tell us to go to hell. Maybe it’s because he’s British. He said we would have to discuss the details and he would look into it. Continue reading It seems surreal but we have several eye-witnesses to that. The whole Baltic Best jury consisting of members from Norway, Finland, The Netherlands, Latvia, Estonia and Lithuania was there. The names are available upon request. Show less

June 2014
Enlarge Your Lion Hacks into Cannes
We broke our piggy banks, bought the cheapest delegate passes to Cannes and for three days we had worked as a promo team. Enlarge Your Lion distributed dozens of t-shirts at the Palais. They were put out for display at the magazine stands, given out to Cannes winners, jury members and even displayed at the official Cannes Lions souvenir shop (for like 15 minutes until the security noticed and threw us out). Continue reading The apex of this guerrilla direct marketing activity was the support we received from the giant of the industry Michael Conrad, the president of the Berlin School of Creative Leadership, former Vice Chairman and Chief Creative Officer Leo Burnett Worldwide. Show less
May 2014
Enlarge Your Lion Wins Awards in Regional Festivals
We started sending Enlarge Your Lion case to smaller regional festivals for the most influential people in the industry, the jurors, to see it. It got noticed and awarded in several festivals including the spin-off of Cannes Lions, Baltic Best for best use of medium. All funded by the PayPal donations we received from our followers and some jury members who had put their money where their mouths mouses were.
August 2013
Enlarge Your Lion becomes a presentation of the week on SlideShare
Over 70 thousands views on Slide Share in 24 hours. It became the presentation of the day and a presentation of the week several times. Not too shabby for a niche social cause aimed mainly at the advertising people. You can find the presentation here: http://bit.ly/1dNEaLd
June 2013
Enlarge Your Lion Online Petition
The ad in Luerzer’s Archive led to the online petition where almost one thousand people signed up and supported the cause. The topic was so relevant it received quiet a coverage in various industry blogs and magazines.

May 2013
Open letter in the Cannes issue of Luerzer’s Archive
We published a full page ad for the Enlarge Your Lion cause in the issue of Luerzer’s Archive dedicated to Cannes Lions and distributed to the delegates for free at the Palais. In the letter we called for the support from the big network agencies. Continue reading We wanted them to help us put pressure on the organizers of the festival so they would introduce a more democratic submission system for the emerging markets and become a true representation of the best advertising in the world, not just the wealthy parts of it that can afford the submission fees.Show less
Beginning
Say #thanksphilip